The Enhancement of Your SEO Through Virtual Tours
Google favors dynamic, engaging content. This focus gives individuals the best, most relevant information and experience in reference to the product and or thought process they were searching. A virtual tour provides users with innumerable more touchpoints to interact with your brand. When users engage with you brand more, this significantly increases your SEO optimization.
The Effect Of A Virtual Tour On SEO
Powering your digital footprint and in turn your brand, to rank higher on Google
MULTIPLY ENGAGEMENT
Increase engagement and click-throughs
INCREASE VISITOR RETENTION
Statistics have shown that websites with virtual tours are viewed 5-10 times longer than those without
GOOGLE'S ALGORITHM FAVORS 360 IMAGES 2:1
As studied previously, when a business has a virtual tour within their Google My Business listing, Google will preference those 360 images over traditional photos
12% ENGAGEMENT INCREASE
Businesses with a Google virtual tour see higher engagement with their business listing, leading to more conversions and exposure.
WHERE DO YOU RANK: BRAND VISIBILTY
SEO, or Search Engine Optimization, is the term for strategies to make a webpage more visible on Google for users searching for specific queries. How does this correlate to your business and Google Maps, you ask? Very simply, Google's search engine algorithms "lean toward" the interactive content of virtual tours, this in turn automatically boosts your ranking within Google's search results.
With this being said, Google has moved on from 7-pack (the top 7) as well as the 5-pack (the top 5) at the top of searches. They now utilize the 3-pack. Only 3 businesses are featured at the top of searches now. It is imperative now more than ever to boost your SEO. The top 3 is now the new #1.
BOOST YOUR ONLINE STORE
E-commerce has grown in importance as companies have adopted pure-click and brick-and-click channel systems.
GROWTH IN "NEAR ME" + "NOW"+ "OPEN" MOBILE SEARCHES
SEARCHES HAPPEN ON GOOGLE EVERYDAY
18-34 YEAR OLD PROSPECTS ARE MORE LIKELY TO BOOK BASED ON A VIRTUAL TOUR
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